At the 2013 IPCPR Trade Show, Ashton Cigars announced a line extension to its La Aroma de Cuba Mi Amor Reserva line. The La Aroma de Cuba Mi Amor Reserva Pomposo will become the fifth vitola in the line – adding a 6 1/2 x 60 non box-pressed offering into the line. The La Aroma de Cuba Mi Amor line was originally introduced in 2010. It was at the 2012 IPCPR Trade Show where the company launched their La Aroma de Cuba Mi Amor Reserva line. The difference between the original Mi Amor line and the Reserva line was that The Mi Amor Reserva makes a blend variation – utlizing the same Mexican wrapper, but from a higher priming than the core Mi Amor.